The Dog Yard

The Dog Yard was an interactive dog gym in Echo Park, Los Angeles. The mission of the space was to have have a space for owners of active and sporting dogs to come work together. As someone who was super active with my dog, Otto this project was right up my alley. The client wanted to make the overall vibe of the branding to speak to the working dog and active dog community and have an industrial/street aesthetic. After some explorations we gravitated toward a logo with a German Shepherd lunging for a ball, coming out of a building that was built with the name of the facility.