Yang 2020

My journey with Yang2020 started with a Mini Andrew Yang animation that I posted on my instagram page. One thing led to another and the campaign made my animation the official mascot of Yang 2020. I went on to work with the campaign team leading the merch design effort. Using social media and limited merch drops, we made a series of viral merch that resulted in a huge amount of donations for the campaign.

Even though we didn’t succeed in our mission to get Andrew into the White House, we still were able to galvanize a national movement with the #YangGang and had tons of fun doing it.