F*CK AROUND AND FIND OUT.
Tee Fundraising Campaign for #StopAsianHate.
Part One
The inspiration.
After hearing about the story of Xiao Zhen Xie, the bay area Asian grandma that fought off her attacker, I was inspired to pay tribute to her by creating a looping animation sequence. The animation went viral on social media and many people asked for the image to be used on tees. I decided to make tees for the purposes of fundraising for the Asian American community with 100% of all profits donated. After getting the approval and support of Xiao Zhen Xie and her family, the project was a go!
Part Two
Creating a grassroots fundraiser.
Powered by Asian-owned small businesses.
Town Print Shop donated screen printing services for tee production and handled shipping.
Emily Lonetto donated sticker production for each sticker included per tee purchase.
Without this dream team, this entire fundraiser would not have been possible.
Part Three
Donation to #StopAsianHate
AAPI Community Fund.
$37,968 raised in 7 days.
On April 8th, 2021 we donated 100% of the tee profits to the AAPI Community Fund, securing a spot among Top Donations. Special thanks to Squarespace for donating the processing fees that were collected from each sale.
Part Four.
Donation Match to #StopAsianHate
AAPI Community Fund.
Total donated doubled to $75,936!
On July 18th, 2021 Eric Kim (Co-Founder of Goodwater Capital) generously made a full donation match to our tee fundraiser!
An additional $37,968 donation was added to the #StopAsianHate AAPI Community Fund.
Special thanks to Dion Lim (San Francisco based Anchor/Reporter from KGO-TV) for connecting us!
BEHIND THE SCENES
Behind the scenes footage of the tee production process at Town Print Shop.
“We are a team made of up of first-generation Americans, immigrants, mother, father, sister, brother, and so much more. Ultimately, we are human and we are united against all forms of hate and racism.” - Town Print Shop